This article tells of a group of college students from Loyola University in New Orleans who:
won first-place in the Bateman Case Study Competition. The competition, which is organized by the Public Relations Student Society of America, required teams to create a full-scale campaign for the Consumer Bankers Association. The Loyola team's project, "The Bling Starts Here," focused on the correlation between attending college and maximizing your earning potential.How sad!
Nothing against these college students, but what an indictment of our culture, of higher education, and of the Jesuit Order that runs Loyola University.
It goes without saying that "Bling" is a slang word for jewelry - usually carrying the connotation of gaudy, trashy, and over the top. So, in order to attract young people to get a college education, it is now necessary to induce them with naked greed as personified by shallowness and a lack of class. Notice that there isn't even the pretense of learning to think critically, to be leaders in the community, to be socially refined and educated. No, it's all about having a chain the size of shackles and a big shiny hood ornament around one's neck.
And what about the Jesuits! Loyola is a Christian institution run by the fathers and brothers of the Society of Jesus - which has a long and impressive history of educating - truly educating people - largely for service to the church and to the community. But there is nothing here regarding the Christian concept of vocation nor of service. St. Ignatius of Loyola, the founder of the Jesuits, adopted the motto: Ad Majorem Dei Gloriam ("For the greater glory of God"). But we see none of that here, rather it's all about "bling": materialism, showiness, vapidity, and a lack of refinement.
We are quickly becoming the America of Idiocracy.